Kristen M. Farmin

• Collaborating with the marketing team to provide creative that supports campaigns across various media, print and digital

• Designing engaging visuals for simmonsbank.com and the companyʼs intranet, mySimmons

• Maintaining the bankʼs brand identity by ensuring and executing consistency in design elements across various marketing materials

• Designing and formatting internal communication materials, including newsletters, presentations, and training materials

• Creating infographics to present financial and procedural information in a clear, on-brand, and easy to understand manner

• Designed and created layouts and visuals for digital and print communications for events, social media, quarterly magazine, emails, apparel, and more

• Created website mockups and prototypes for EAST’s event websites

• Served as a brand ambassador and provided guidance and support on its use internally and externally

• Created and implemented original branding for events and programs

• Collaborated across the organization to solve complex problems with on-brand solutions

• Designed and built customized websites for clients including brochure-style and e-commerce sites

• Worked directly and communicated with clients from project kickoff meeting to launch of website

• Assisted with Search Engine Optimization-related tasks such as posting blogs, optimizing images, writing metadata, and building strategy according to analytics

• Managed content updates and re-designs for existing website clients

• Participated in a leadership focused on building a vision and core values for the company

• Provided clients with logo designs, web ads, and print ads

• Engagement, wedding, and portrait photography including edits and retouching

• Prepared students grades 10-12 with skills needed for careers in the graphic design and photography industry as well as soft skills applicable to any career

• Designed and facilitated lessons for Fundamentals (Level 1) and Intermediate (Level 2) Ad Design and Digital Photography

• Served on a committee to write updated standards for the CTE Photography program’s state standards for Arkansas Department of Education

Taught grades 6-8. Prepared and facilitated lessons for 3 art courses

• Responsible for marketing plan development, print and web design, logo development and design for internship program Camp Reality’s client, Museum of Discovery

• Assisted in designing deliverables for Stone Ward clients such as web graphics and package designs